Don’t Waste Time Chasing Investors. Do This Instead
Read time: 3 mins
I can’t believe that you’re now 3,500 readers! 🔥🔥 I feel blessed to have an open channel to all your brilliant Climate Tech minds 🙏
The Mongols had it all figured out before everyone else.
Fear.
Uh, okay.
Thanks, David Attenborough, but how is it relevant?
If you’re chasing investors…you’ve already lost.
Instead, become the master of FOMO
The Fear Of Missing Out is one of the driving forces of today’s society.
You have to attract the investors’ attention without appearing needy.
It’s pretty much like dating.
Or like Negotiation.
The person who wants it the most loses.
The goal is to ensure a VC feels like the deal they’re seeing is a gem 💎 emerging from their superior deal flow.
As opposed to a random dude or gal passed over by others.
And how d’you do that boss?
Here are my 3 freshly made-up rules of FOMO.
1. Produce and share valuable content
Sharing your ideas and expertise generously is helpful, sure.
But more importantly: it’s magnetic.
All of this widens your reach and boosts your credibility.
Establishing yourself as a thought leader is one of the best ways to get on the radar of investors.
2. Sneak in through the back door
Don’t waste time hustling to get a 2min elevator pitch with a Fund’s Partner.
Connect with founders in the VC’s portfolio.
Hang out with them, impress them, and they will make sure to pop an intro.
They will even do it for themselves.
Bringing a top deal to their backers makes them look good.
And VCs are much more receptive to intros from founders in their portfolio than cold emails and LinkedIn messages.
It’s a win win win.
3. Ask for advice, not money
One of the most powerful signals you can give is that you’re not desperate for money.
When you ask for thoughtful and actionable advice, it demonstrates that you’re hustling to refine your strategy, gathering valuable input, and building valuable relationships - NOT begging for money.
Want to join our Climate Investor community?
👉 Join the Climate Insiders investor community 🚀 Whether you are looking for unique deal flow, wanting to develop your Angel track, or simply seeking exposure to the best projects in the space, join us here.
And if you are enjoying this newsletter, the best support would be to recommend it to a Climate friend or colleague 🙏 Let’s grow this movement together.
Happy dating closing!