The Saturday Climate Insider
Climate Insiders
Sacrifices, Branding, Fighting Greenwashing: CEO Insights from Plan A (ft. Lubomila Jordanova)
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Sacrifices, Branding, Fighting Greenwashing: CEO Insights from Plan A (ft. Lubomila Jordanova)

Climate Insiders is back with another unique guest: Lubomila Jordanova, the visionary co-founder and CEO of Plan A.

We discussed the intersection of personal growth and building a sustainable organization, offering you actionable insights into overcoming challenges.

Key Highlights:
👩‍💼 On becoming a Woman CEO, sacrifices, and tips to avoid burnout
🤝 Insights on building a personal brand while leading an organization
💡 Tackling the inevitable impostor syndrome and creating a support network
🎯 Uncover strategies to combat greenwashing in the sustainability space
💬 Software vs. Hardware innovation debate and where the real impact lies
📈 How Plan A aims to scale its impact to 1 million companies in the next 10 years
🔎 Reflect on COP28: Was it a success, and the evolving role of oil and gas in the climate narrative

So much ground covered, filled with insights and empowerment!

Tune in now 🎧


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The Saturday Climate Insider
Climate Insiders
Learn all the insights from the Top Climate Tech Founders, Investors, and Ecosystem Players. Listen to the stories behind the startup successes, understand the drivers of investment decisions, and become a true Climate Insider.